Lawson Introduces Lawson Assortment Replenishment Planner to Help Fashion Brand Owners Quickly Respond to Customer Demand
New solution helps fashion brand owners get the right products on the right shelves at the right time
ST. PAUL, Minn.--(BUSINESS WIRE)--Oct. 22, 2007--Lawson Software (Nasdaq:LWSN) today announced the availability of Lawson Assortment Replenishment Planner, an application designed to manage the entire product assortment and store replenishment process for fashion brand owners in apparel, footwear, home textiles and accessories.
A more comprehensive alternative to existing point solutions, Lawson Assortment Replenishment Planner is Lawson's new offering to help fashion brand owners manage the process from beginning to end, including defining and introducing new collections, planning store assortments and executing merchandise buy-plans and store push-plans, and managing store inventory replenishment. The new Lawson application, which works in conjunction with the Lawson M3 Enterprise Management System, helps companies react more quickly to customer demands to help increase revenues and maximize profits. Lawson is currently beginning the first implementation of the Assortment Replenishment Planner solution with a major European retailer.
"The fashion brand owners we work with identify assortment and replenishment planning as one of their top business challenges," said Andrew Dalziel, marketing director for Lawson Software. "Lawson Assortment Replenishment Planner fills a large gap in the retailing experience."
Lawson Assortment Replenishment Planner helps simplify management of all phases of product introduction and inventory management because it's designed to work directly with the full Lawson M3 Enterprise Management System. The combination of these applications facilitates the reduction of manual work and errors that a fashion brand owner needs to manage, while helping them keep shelves stocked with the season's latest product lines.
"Fashion brand owners usually have many different spreadsheets and software systems to plan their assortments and manage their stores," said Dalziel. "With different store groups taking different combinations of styles, colors and sizes, it is often a time consuming and broken process. Lawson Assortment Replenishment Planner directly addresses these concerns through one software system that can build the right assortment plans, push plans and inventory replenishment plans, helping to maximize the fashion brand owner's overall sell-through rates."
Lawson Assortment Replenishment Planner can ultimately help improve a fashion brand owner's ability to ensure the right product mix to achieve more sales at the full ticket price and monitor performance for a particular store, collection or product. The new application makes it simpler for a fashion brand owner to maximize profits with a reduction in store stock-outs, markdowns and obsolete inventory - and enables fashion brand owners to make smarter decisions regarding assortment and replenishment planning for current and future collections.
About Lawson Software
Lawson Software provides software and service solutions to 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Lawson's solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com.
Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in Lawson's ability to realize synergies and revenue opportunities anticipated from the Intentia International acquisition; uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries; increased competition and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.
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