Lawson Software Sets Up Direct Presence in Indonesia
New direct sales office brings Lawson’s targeted solutions closer to partners and customers in Indonesia
JAKARTA, Indonesia, Aug. 6, 2008 – Lawson has announced a new direct go-to-market strategy in Indonesia with the appointment of Mr Arif Gunawan as the Country Sales Manager for Lawson Indonesia. In addition to having a direct sales team in Indonesia, the global provider of enterprise resource planning (ERP) solutions and applications provider will be recruiting more channel partners in the country.
Lawson plans to support customers through both a direct presence and through business partners. This investment by Lawson to boost its direct presence in Jakarta signifies a commitment to serve customers better.
Lawson Software has served customers and partners in targeted industries including fashion, food and beverage, and manufacturing in Asia for more than 10 years. Lawson now has more than 400 customers in Asia and plans to focus on customer acquisition with its new office in Jakarta and a strengthened sales and marketing organization in the region.
The company will also be looking to recruit more partners specialized in key industries such as fashion (apparel), food and beverage and equipment service management.
In Southeast Asia, Lawson currently has offices in the Philippines, Singapore and Thailand, and plans to expand in other parts Asia by the end of 2008.
“We have been in the Asia-Pacific region for more than 10 years now and we now have more than 400 customers here. Asia is a growing and exciting market for us as we have several prestigious customers using our solutions there,” said David Hope, vice president and managing director for Lawson in Asia & Japan.
The company, which was already serving customers in Indonesia through channel partner PT Gasi, looks forward to forging closer ties with partners through its direct sales force. The new office also underscores Lawson’s belief in the potential of the ERP market, and its commitment to customers and partners in Southeast Asia. “We can add tremendous value for businesses as Lawson solutions are designed to be simpler to own, implement and use and have a provent track record globally. We are very excited with this latest opportunity to expose Lawson’s proven and established global business even further to our customers in Indonesia," added Hope.
About Lawson Software
Lawson Software provides software and service solutions to 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Lawson's solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com.
Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in Lawson's ability to realize synergies and revenue opportunities anticipated from the Intentia International acquisition; uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; uncertainty regarding potential future deterioration in the market for auction rate securities which could result in additional permanent impairment charges, global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and the most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.
Untuk informasi editoral, silakan menghubungi:
Lawson Software
Jeanne Lim
Asia Media
+65-6-349-3560
jeanne.lim@sg.lawson.com
Joe Thornton, 651-767-6154
joe.thornton@us.lawson.com
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