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Customer Relationship Management in the F&B Industry


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Lawson ERP, with integrated CRM, combines the strength of excellence in supply chain management and order fulfillment with support for front-end sales & marketing processes unique to the F&B-industry.
New strategies for Consumer Goods >>

The Lawson integrated F&B ERP solution gives you the tools to stay close to your customer and helps you thrive in the increasingly collaborative and demand-driven F&B environment. Lawson Food and Beverage is an innovative, fully integrated solution that is easy to install, and inexpensive to operate. It can handle all types of products and processes in the food and beverage industry.
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Connecting with your customers?
Find out how Sales and Marketing effectiveness, improved sales execution and joint value-creation in brand- and category activities with retailers are all sources of major potential gains. Click on "Read More" for White Paper download.
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Colony Liquor and Wine Distributors Success Story:

"Lawson Application Suite provides total management for our entire warehouse stocking operation."

Peter Coliukos CIO

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