Operational Strategy

Lawson offers a genuine platform for growth with transparency, security, and integration across the whole organization, to make the flow of information much smoother and the path through the growth barriers far less painful.

Become more demand-driven and agile

Most product-driven companies today know the importance of having a demand-driven supply chain. Many operate at high speeds and require a high level of agility. The biggest obstacle has been the lack of information flow both between internal departments and with external supply chain partners. Lawson puts an end to islands of information by coordinating information both internally and externally to the company, giving everyone involved in the supply chain clear visibility of plans, orders, inventory and performance.

Better manage and more efficiently respond to consumer demand

Good planning is all about having enough product in the right place at the right time. Availability needs are often very high, and demand is instant or next-day, often requiring special sourcing. How companies respond can have a huge impact on both customer service levels and the amount of capital tied up in stock. Lawson allows you to accurately predict and manage demand at all points in your network. It can help you balance having the right amount of inventory with offering a high level of customer service.

Gain visibility to entire supply chain (M3)

The key to survival in today’s cut-throat environment is visibility across the supply chain The only way to achieve visibility is through the use of a truly integrated information system, like the one available from Lawson. Our solution allows you to see what is going on in your supply chain and understand all the processes that each of your departments, regional offices and contract manufacturers go through. By enabling you to have a timely and comprehensive view of what is happening in the supply chain, it gives you the ability to make changes in an effective, timely way.

Gain visibility to entire supply chain to integrate and manage functions from warehousing and distribution to back office store systems (S3)

Improve visibility and control throughout your professional services enterprise with Lawson. Our integrated solution offers a proven system of automated, exception-based replenishment, complete with built-in forecasting intelligence. You’ll have full confidence that warehouse inventories are being managed to provide optimal service levels with the smallest possible carrying costs. In addition, Lawson consolidates the visibility of all your orders into one convenient place – assuring you that each location receives the right amount of product, when it’s needed.

Reduce time-to-market

Lawson combines core enterprise business software with industry-specific applications for maximized efficiency and agility. It also includes a pre-configured Business Intelligence solution with KPIs and scorecards specific to the fashion industry. These analytics helps companies track and measure key operational data, which helps foster better, faster decision making.

Use customer behavior to manage categories and promotional planning

Imagine if you could get inside the minds of your customers: discover with unprecedented clarity what motivates them to shop in your stores - or your competitors’. Lawson solutions can provide you with a precise, in-depth understanding of customer behaviors and other key facets of store performance. With this knowledge, you can develop strategies for extracting maximum profitability from every customer and location.

Experience the Lawson Difference

Talk to a sales representative to learn how Lawson distribution solutions can benefit your organization.


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Lawson draws on industry-based expertise to provide a focused enterprise software solution that offers unique value, efficiency, durability, and simplicity to get results:

  • General Binding Corp: improved operating earnings by 12%; inventory value declined yb 72%; order fill rate increased to 97%; value of accounts receivable declined by 45%
  • Fiege Medical Order Center: achieved up to 35% savings in logistics-related costs
  • IKEA Components: improved product availability by 30%, decreased customer lead time by 50%; decreased customer claims by 85%.
  • Dorel: increased delivery by 40% - without staff additions.

  • Rexel: We found that M3 was more than capable of handling our needs, even with the high volumes we have in our business. Our interest in M3 goes far beyond the core product.
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