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Lawson Helping to Grow Fashion in Sweden

Industry seminar will present industry best practices for fashion companies
London, UK, Feb. 1. 2011 – Lawson Software today announced that it is running a seminar at Kasthall Mattor & Golv in Kinna on the 17th of February to present to Swedish fashion companies how technology can help them better manage their costs and margins and focus on topline revenue growth.

Swedish fashion is renowned for its cool and simple look, with a simple and practical approach to design that the Scandinavians are so good at. Many Swedish fashion brands are now looking to grow and expand internationally. As they put their growth plans in place, they also have to manage costs, especially with rising material and labor costs. This puts pressure on their infrastructure, processes and supply chain costs.

“Fashion companies need to combine creativity with supply chain efficiency to get the right product to the right place, at the right time and the right cost and quality,” said Einar Broch, vice president sales for fashion at Lawson. “We have the industry knowledge and industry-specific software to help companies operate effectively from product concept-to-consumer. So we have organized a seminar to explain how we can help fashion companies succeed in a highly competitive market”.

The seminar will take place at Lawson customer Kasthall Mattor & Golv. Kasthall Mattor has been designing and manufacturing unique woven and handtufted rugs since 1889. Since its foundation the company has been operating from its own factory in Kinna, an area rich in textile manufacturing history in the west of Sweden. Over the years, Kasthall has grown to become one of the leading international designers and manufacturers of rugs. Kasthall Mattor is using Lawson solutions since 2000.

Those interested in attending the seminar at Kasthall Mattor & Golv in Kinna on the 17th of February, should contact Kirsten Hansen, kirsten.hansen@lawson.com.

About Lawson Software
Lawson Software is a global provider of enterprise software. We provide business application software, maintenance and consulting to customers primarily in specific services, trade and manufacturing/distribution industries. We specialize in and target specific industries including healthcare, services, public sector, equipment service management & rental, manufacturing & distribution and consumer products industries. Our software solutions include Enterprise Financial Management, Human Capital Management, Business Intelligence, Asset Management, Enterprise Performance Management, Supply Chain Management, Service Management, Manufacturing Operations, Business Project Management and industry-tailored applications. Our applications help automate and integrate critical business processes, which enable our customers to collaborate with their partners, suppliers and employees, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson's listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; the impact of foreign currency exchange rate fluctuations; continuation of the global recession and credit crisis; Lawson's ability to integrate acquisitions successfully; changes in conditions in the company's targeted industries; the outcome of pending litigation and other risk factors listed in the company's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

Contact:
Eva Richter
Media Relations EMEA
Tel: +49-89-99 65 40 34
Eva.richter@de.lawson.com

Clea Herrmann
PR/ Firefly Communications
mailto:clea.herrmann@fireflycomms.com